In just three working days, we implemented an agile and effective strategy for IKEA Food, bringing the magic of its Christmas proposal to social networks. With the participation of seven influencers, two of them with audiovisual production for their respective IGC's, we achieved an impeccable execution that connected with the audience and awakened interest in IKEA's Christmas food category.

The influencers visited the sales rooms, mainly in Plaza Oeste, enhancing the whole experience: from exploring the products to tasting the flavors and textures. They also highlighted the key aisles where customers could find these products, providing useful tips with versatile and engaging content.