Soprole’s Manjarate is recognized as one of Chileans’ favorite desserts. With the launch of its new Peanut Butter version, we brought the experience directly to the audience at one of Santiago’s key locations.

Our goal was clear: to boost product trials and encourage interaction with passersby by inviting them to enter a contest for a year’s supply of Manjarate. To amplify the impact, we developed IGC content with influencer @nicomadtv, achieving an authentic connection with the audience.